What if we could cancel a service contract without all the stress and wasted time? Big corporations create all kinds of machines and obstacles to make people give up. To counter their tactics, we decided to play the same game. The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Amazon's digital assistant - Alexa - and Google Cloud to the benefit of consumer peace-of-mind. The result is an unyielding and purpose-driven bot, capable of calling companies' call centers and navigating past the endless machine protocols to talk directly to human representatives. It never gives up. Ever. And it gets better. The longer The Canceller is used, the more it learns and the smarter it becomes.

The Canceller is a bot that integrates the powerful artificial intelligence of IBM Watson with Amazon's digital assistant - Alexa - and Google Cloud to the benefit of consumer peace-of-mind. The result is an unyielding and purpose-driven bot, capable of calling companies' call centers and navigating past the endless machine protocols to talk directly to human representatives. It never gives up. Ever. And it gets better. The longer The Canceller is used, the more it learns and the smarter it becomes. For the very first time, the world famous IBM Watson was used in an active way. The implementation went through analyzing more than 1,5 million complaints about cancelling a service, more than 1,500 hours of test calls to companies' call centers, endless programming hours and a complex combination of different technologies went into making the first real cancellation contract performed by a machine possible. Using an algorithm, we were able to identify the customers who had complaints on record about difficulties in canceling their contracts, and offered them the service. They only had to access the web app, fill in their data, authorize the Canceller as their legal representative and choose the service to be cancelled.

The Canceller spent more than 1,500 hours of interactions with big corporations' machines and human representatives. And so far has achieved the remarkable number of 92% of accuracy on cancelling contracts. Itis simple to use, adaptable to any language and highly scalable, after all, the longer The Canceller is used, the more it learns and the smarter it becomes. On social networks, the video showing some of ReclameAqui's fans trying this innovative solution was a big hit, offering them some revenge through a machine that is not intimidated by the power of gigantic call centers. Based on how ReclameAqui's database and fans reacted to the first cancellations made public, big corporations are better get ready for a new future. Because now, machines are on our side.

ReclameAqui, the largest consumer-protection company in Brazil, decided to take the lead once again and expand its efficiency through innovation. IBM Watson's artificial intelligence, Amazon's digital assistant Alexa and Google Cloud were combined to create a powerful robot that, for the very first time, is able to cancel any service automatically. In an unprecedented project, we used artificial intelligence to the benefit of consumers. Not passively, but actively.

In order to understand how to execute such a complex project, we studied the process and the obstacles that big corporations create to make the job of canceling a service unbearable.

More than 1,500 hours of test calls to companies' call centers, endless programming hours and a complex combination of different technologies went into making the first real cancellation contract performed by a machine possible.

After all data gathering, the second step was machine learning, training the bot to a properly data interpretation and response.

On the other end, the first customers to use The Canceller were selected from ReclameAqui's database - Latin America’s largest database of consumers' complaints.

Using an algorithm, we were able to identify the customers who had complaints on record about difficulties in canceling their contracts, and offered them the service.

ReclameAqui have always been the most effective weapon for consumers to solve their problems with big companies. More than 85 million people benefit from its services every year. However, it was time to push ReclameAqui's efficiency to the next level. After all, by analyzing more than 10 million complaints on ReclameAqui’s platform in 2017, we found more than 1,5 million complaints (over 4.000 every day) from customers frustrated by their attempts to cancel services they no longer want. That's why, more than exposing companies' bad services, we'll now give consumers an innovative weapon to solve one of life’s most frustrating tasks: cancelling a service. Through this data insight, The Canceller was born: a relentless bot trained to cancel any service by interacting directly with big corporations' call-centers.