The first buses powered by coffee. In London, we created 30,000 litres of B20 biodiesel made partyly from coffee oil, harvested from coffee grounds collected from coffee shops. Commuters in London were effectively powering their own commute, with waste coffee being used to fuel London buses. This reduces CO2 emissions and captures an energy source that otherwise would have gone to waste.

This is the first time coffee oil has been used in a B20 bio diesel blend.

We extracted 6,000 litres of coffee oil from waste coffee grounds, collected from shops across London.

The coffee oil was blended to create B20 blend biodiesel.

This biodiesel was delivered to a central London fuel depot in November 2017 and fed into the London bus network.

This was a pilot scheme, testing the price of conversion and ensuring it can be accepted into the existing fuel supply chain.

This was a successful pilot scheme, which has now been proven as a viable, scalable model to be deployed at greater scale. We are now looking into expansion plans. Given the transition to electric buses will take considerable time to develop, this type of bio fuel is a great bridge solution as we work through the transition to electrical.

A genuine world first idea.

Coffee derived bio-diesel has not been made before.

The fuel was put into official London buses and powered real people's commutes; an innovative use of waste coffee, with Londoners powering their own commute.

The idea was first presented in August 2016. The first blends were tested and passed regulatory approvals January 2016.

By August 2017, we had required consent from the relevant London bus company to accept the fuel, allowing us to manufacture the final batch of fuel.

This was delivered to a bus depot, who in turn fueled all buses from that depot with our fuel.

Takes creativity and ingenuity to find ways to make more of what we have, use less of what we have, and harness the waste and other by-products of industrial processes.

Our brief is to engage a wider audience of 18 - 45 year olds into the energy transition. To help people understand the complexities, while demonstrating that our client is helping the world through the energy transition the campaign highlights how collaboration between Shell, entrepreneurs, influencers and the public is accelerating the development of more and cleaner energy.We do this by helping to create or enable new forms of energies. New ways of harnessing energy, and of transforming types of energy. Once we launch this, we create comms, fame and content about the story.