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EMERGENCY PIN CODE

GREY BRAZIL, Sao Paulo / SEKRON SECURITY SYSTEMS / 2016

Awards:

Bronze Cannes Lions
CampaignCampaign(opens in a new tab)
Case Film
Presentation Image

Overview

Credits

Overview

CampaignDescription

We created a simple and safe solution to prevent kidnapping and ATM robberies: a plug-in designed to be installed in the software of any ATM, allowing users to create an alternate pin code to be used in emergency situations.

MediaStrategy

The use of emergency pin code also transforms the customer's mobile phone into an antenna that transmits the geo-location to the police in real-time, in case the criminals the victims under their power.

In addition, whenever the emergency password is used, the ATM will only show just a percentage of balance regardless of how much the customer has in the account.

Outcome

?This idea had the power to start ending a kind of crime. It makes the criminals begin to look for alternate strategies to commit their crimes and, until now, they haven't found them.

Also, this silent alert is helping police to catch thieves, decreasing the number of kidnappings and saving people's life, adding a unique value to our brand.

Relevancy

This idea offers a simple solution for a huge problem that affects not just our clients but society as a whole and, until now, had no solution. It has changed and saved peoples’ lives.

The core of the idea is the reading and interpretation of data. We integrated and transformed security cameras, ATM software and clients’ mobile phones into a new base of data transmission with the power to end a modality of crime.

This idea is improving the security of a country and adding a unique value to our brand.

Strategy

When the pin code for the bank account is registered, the user has the option of registering a second combination, to be used only in extreme circumstances.

Whenever the emergency code is inserted, a silent protocol is activated, alerting our security center that a crime is in progress, without arousing the suspicion of the criminals.

Using the emergency number, the money is released normally. But the ATM’s built-in camera and the bank’s security system take photographs that are sent to our center, which alerts the authorities to the exact location that the crime is taking place.

Regardless of the client’s account balance, just a small part of it is shown, drastically reducing the chances of the victim staying under the kidnapper’s power.

In the event that the kidnapping continues, an App installed in the victim’s mobile phone reports their location in real time, allowing authorities to trace and safely rescue them.

Synopsis

Robbery and express kidnappings in ATMs are growing crimes in Brazil, affecting millions of people every year.

Criminals take the victims by force to one or multiple ATMs to withdraw the maximum amount of cash they have. And if the victim is reluctant to hand over the money, he could lose his life.

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