Entertainment Lions For Sport > Branded Content for Sport

THE SAME BLOOD

VMLY&R MEXICO, Mexico city / SPECIAL OLYMPICS / 2019

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Film
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Overview

Credits

OVERVIEW

Why is this work relevant for Entertainment Lions for Sport?

The film provides a very emotional story about a young boy’s pursuit to follow in his hero footsteps through his favorite sport. It's a long piece that's able to generate emotions because of the powerful storytelling behind it and the relationship it has with Special Olympics. Through astonish filmmaking and cinematography the film generates awareness and promotes the inclusion of people with intellectual disabilities in our society.

Describe the creative idea

The film shares the story of a young boy’s pursuit to follow in his hero footsteps. Inspired by watching he's hero in a Judo competition he starts following his path to become an athlete, we follow the boy as he works to begin his own training in the sport. In the end, we see that his biggest inspiration is his father.

Describe the strategy

As a part of the whole set of activities, the Special Olympics was launched on April 6th,

The International Day of Sport for Development and Peace. The objective was to be the key piece that would properly give an end to the Special Olympics in Abu Dhabi.

Describe the execution

The campaign on the first part was launched on April 6th on Mexico and Panama in sports venues and offices. , The International Day of Sport for Development and Peace. The objective was to be the key piece that would properly give an end to the Special Olympics in Abu Dhabi.

Describe the outcome

The impact that was generated by this piece was to raise awareness and promote the inclusion of people with intellectual disabilities in our society.

It also has been proved that whenever they get included in the society not only their mental and physical health improves, but also the whole social environment where they develop.

The campaign hasn't been presented for that much time, that's why it doesn't have measurable results yet.

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