Outdoor > Posters: Sectors

JOHANNA / JOHN

VMLY&R MEXICO, Mexico City / CENATRA (NATIONAL TRANSPLANT CENTER) / 2022

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

Cultural / Context information for the jury

When one story ends, another begins.

There are many reasons why not all people are organ donors. For religious reasons, belief and because many families believe that the soul doesn’t rest when you’re a donor.

That is why with this campaign, we invite people to become donors because we all know that where one story ends, another begins. And all you have to do is say: I agree to be a donor so that more stories can continue to be written.

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