‘TheWorldNeedsMore’ has been recognized as a new media model for the UN to monetize public support and has been made a permanent platform.

- Major brands and individuals sponsored words including Intel, Beyonce, Barclays, David Guetta and Gucci.

- 2.5 million words shared to date.

- Over $700,000 raised.

- 1.3 billion social media impressions earned.

- Over 1 billion media impressions generated.

- Over 100 events held globally.

- UN building used as a media space through an interactive projection of live tweets.

- Earned international PR including New York Times, USA Today, CNN, MTV, Bloomberg Business and Forbes.

We began with a fully integrated global campaign across TV, Print, OOH, Events, Online, Direct and Social Media.

This drove people and brands to the online platform TheWorldNeedsMore.org where they could either sponsor or share a word they think the world needs more of. A media kit with campaign assets in 17 languages can be downloaded, placing media in people’s hands around the world to spread the message themselves.

We then built further momentum through branded content: Celebrities and influencers including Beyoncé, Kid President, David Guetta and Mikky Ekko created video and music content inviting people to share the words; we turned the UN building into a new media space through an interactive projection of live tweets; we also held over 100 community events around the world to inspire action.

The story was picked up in global earned media including New York Times, CNN, Forbes and Huffington Post.

The UN asked us to generate essential funding for humanitarian aid efforts.

While people want to help disaster victims, often the only resource they have to give are their words of support, strength and hope, which are seen across all social media channels.

Our solution: turn people’s words into action. Introducing ‘The World Needs More’ – a first-of-its-kind marketplace for words.

Imagine if you said the world needs more #Shelter, and it actually created shelter for someone.

Brands and individuals are invited to sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words people share, the more money is donated.

We launched the platform on World Humanitarian Day, a day that celebrates the humanitarian spirit, by asking a simple question. What do you think the world needs more of?