We used the brand´s visual ID to present the dynamism of the identity system we developed. In a little over a minute, the tournament’s organization scheme and how it inspired the brand is explained, using real football footage and motion graphics. The film also tells the story of how we defined the colours of the symbol and created the Flag of Nations.

UEFA Nations League is a new European Football tournament that brings together 55 national teams. Divided in 4 leagues, each team has 3 games to determine whether they move up down or remain in their league. This new competition seeks to energize the sports calendar and raise competitiveness of former friendly games. The brand had to be ready for the audio-visual and digital environment it will mostly live on, and embody the dynamic, innovative character of UEFA Nations League.