One of Norways oldest academic publisher developing and publishing high quality academic literature. The Scandinavian University Press is a future-oriented publisher with strong roots in the best of Norway’s academic publishing tradition.

The brief was to develop a new and contemporary visual identity for the client, ensuring it to differ from other, more traditional publishing houses.

The concept of the new identity needed to be immediate and to work on all surfaces, print and digital. It also needed to resonate with a broad target audience, from the academic professionals to the students, employers and other relations.

Knowledge is one of society's building blocks, and the book is the very symbol of this. Knowledge helps us to put things in order, be flexible, adapt and communicate in a better way. Knowledge gives us a solid platform and can strengthen our own voice and identity.

A book gives us the opportunity to expand our knowledge and opens up for a greater understanding of the society we live in. The understanding we gain allows us to be more open, playful, and brave.

The new U-logo of the publisher has naturally become a book. This book can be opened up and "expand knowledge".

Universitetsforlaget’s previous red palette, a colour utilised by many publishers in the market, was swapped for a dark green to help with focus and concentration and hint towards the literary world.

Scandinavian University Press previous logo, a traditional U, has been transformed into a mark that gives the visual impression of both a U and opening pages. This idea of opening reflects the publisher’s new overarching concept, “Expand your Knowledge”, and the logo’s flexible form has given a new tool to use across the brand. The logo can be stretched into ‘bookends’ to use in notepads and to frame illustrations and type. But, most excitingly, it has been turned into bookshelves for the office of the Scandinavian University Press.

This concept and approach has given us a tool to create a clear identity that is applicable to many tools, such as pattern, illustration, picture frames, and movement. Also the grid system is inspired by book covers.

This is supported by a limited but distinct color palette and a typographic system that ensures distinctiveness and consistency on all surfaces.

- Increased ownership of brand and identity for UF’s employees

- Increased internal pride for brand and identity

- Increased pride amongst UF’s associated writers / contributors

- Higher degree of professionalization in the organization

- Better tool for growth and development

- Increased positiv attention amongst UF’s customers and associates

- Better brand tools and easy access for all users through simplicity in brand book, guidelines and templates