With an immersive digital experience at the heart of the idea, Weber is introducing innovative interactive narrative.

Everything from how to choose the right piece of meat, to the importance of timing is visualized in an interactive digital environment making it possible for people to build on their grilling experience and

Weber created a rich digital experience by combining traditional storytelling with the opportunity for the users to engage with multiple pieces of content in an innovative solution.

In this immersive digital experience, we invite our grillers on a journey through BBQ cultures across the world; to discover, learn and be inspired by a vast array of content.

To access it all, we introduced a visual yet tactile approach to navigation and the interface. Based on a dragging activation motion, that was built in to the icons and the film content, keeping one simple motion at the heart of the experience.