General objective: To generate awareness and drive people to cinema by generating buzz.Specific objectives: To create a digital campaign to generate buzz on the internet, and to convert it into visits for our site with really low-cost.

Sending just 20 personalized emails, we got reviewed by most of the sites and reached 300,000 visits with no advertising cost.

We selected some high traffic Spanish sites about several topics, and pre-recorded a viral experience with their names on it. We sent them an email using iwanttoseeaghost.com viral tool in order to grab their attention and get a review and a link on their site. And we made it.