Yes, God, Yes is a new high fashion outlet with insanely insane discounts. When the interiors where almost ready the client reached for us and asked for a provocative and intriguing poster campaign to boost the start of sales. The posters had to communicate high fashion becoming affordable. And not look like an ad.

In order to underline the low prices but still remain at the fashion territory we mixed high fashion with cheap supermarkets aesthetics. As if Lidl started selling Prada.

For the opening campaign we designed ironic posters which stand on the verge between cheap and chic. Fashion models in luxurious outfits with pricetag looking stickers on their faces represent an ironic symbol of shopaholism. After all, with discounts up to -85% no one is safe from the disease.

The opening was buzzy and the parking lot couldn’t cope with the flow. The next month after the opening the shop attained regular clients, with 40% buying more than 5 pieces of clothes at once. 65% of the clients took part in the loyalty program.