Few people don’t know about the tragedy that occurred on April 26, 1986 at Chornobyl Nuclear Power Plant. One night turned the place of the future into a place of memory reminding the world of the price of human error. But few people know that the cities of Chornobyl Exclusion Zone are gradually disappearing: they are being destroyed by time and absorbed by nature. This means that over time, people won’t be able to see the direct consequences of the disaster that changed the world.

We were briefed by Ministry of Environmental Protection and Natural Resources of Ukraine to create the Exclusion Zone’s branding to draw attention to the disappearing places of memory. So people could have a chance to see everything with their own eyes and learn an important lesson: every action has a consequence.

We created the very first vanishing logo.The basis for our logo is the shape of the fourth reactor, which was the place where it all began. This is the starting point for the logo, as if it was Chernobyl’86 logo. Every year the image changes and gradually disappears. The end point of the logo's existence is 2064, when Chornobyl Power Plant will be completely decommissioned. This way we close this cycle of history and open some space for a new one.

While developing this idea we made stress on materials which either relevant to time insight, collectors items from different years, things one would need when traveling to the Exclusion Zone.

Vanishing brand of the Exclusion Zone was launched on the 26th of April, the 35rd anniversary of Chornobyl tragedy.