Mobile > Technology

TERMS AGAINST BULLYING

WHITE RABBIT, Budapest / UNIVERSIDADE LUSÓFONA, ISCAL 260, UNIVERSIDADE DE MADEIRA, UNIVERSIDADE DE ÉVORA / 2020

CampaignCampaign(opens in a new tab)
Presentation Image
Case Film

Overview

Credits

Overview

Background

Cyberbullying has been a growing problem lately. A recent study has suggested that bullied teenagers are three times more likely to commit suicide. In Europe – where cyberbullying is punishable by imprisonment – the situation is severe: victims are still discredited, or afraid to report it. But bullies are free to use their smartphones as a weapon to spread hatred, especially on WhatsApp, which is a popular platform of conversation for youngsters. Unfortunately, due to its indestructible, end-to-end encryption WhatsApp has turned into a safe haven for bullies to act.

Describe the creative idea

We created www.termsagainstbullying.com, a website that allowed victims to anonymously report the aggressors number to his mobile provider - based on the fact that every mobile provider has an anti-violence clause in their "Terms & Condition" which says that anyone using the service for bullying will, by law, have their contract cancelled.

Describe the strategy

We had a shocking discovery, that no one had realized before: that every mobile provider has an anti-violence clause in their "Terms & Condition". It informs costumers that anyone using the service for bullying will, by law, have their contract cancelled. So we teamed up with nine universities in Portugal, and created www.termsagainstbullying.com, a website that allowed victims to anonymously report the aggressors number to his mobile provider.

Describe the execution

We analyzed more than 157 mobile providers' contracts in Europe. We crossed data with our mobile recognition system, and made these contracts available on our platform. The site also explained the many different forms of cyber harassment, from stalking and fake profiling to trolling and outing.

List the results

Since the launch of the campaign more than 60 countries have signed up to the projects, and more than 21.000 individual reports have been filed for cyberbullying, while the campaign has earned 20M US dollar worth of media impression, and reached 360M people worldwide.

More Entries from Data / Insight in Mobile

24 items

Grand Prix Cannes Lions
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION

Data / Insight

NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION

TELENOR, TELENOR PAKISTAN

(opens in a new tab)

More Entries from WHITE RABBIT

24 items

Silver Cannes Lions
THE FASTEST SPOT / DHL

Consumer Services

THE FASTEST SPOT / DHL

FEDEX, WHITE RABBIT

(opens in a new tab)