Film Craft > Film Craft
WHITE RABBIT, Budapest / WORLD WILDLIFE FUND (WWF) / 2017
Overview
Credits
BriefExplanation
It’s a dramatic story of folded paper animals, put in danger and forced to flee – thus metaphorically representing the problems of our real world: air-pollution, deforestation, overfishing, climate-change, and making these abstract, complex environmental issues more tangible for everyone.
The origami animals of this unique world of paper – set in an office desk, amongst various office equipments – experience the same dangers that real-life animals experience: they have to run for their lives. With the helps of series of metaphors and visual associations the film gradually transport the viewer into a macro world of reality, where nature is struggling to survive.
Since this “action-animation” uses plenty of straightforward and direct scenes, it also has a strong lyrical overtone and clearly communicates our message: “We are all connected”.
Idea
In origami, you have to face some serious boundaries and work within obvious limitations coming from the material itself, so you have to think in a very structured manner.
The simplified shapes gave us some artistic restrictions, but we finally succeeded in creating a believable world of folded paper animals that contain and reflect the main characteristics of the living world.
Creating a seamless integration of the micro-world of origami into the dangers of our the macro-world also caused a great challenge; however we managed to create a coherent visual dimension that aptly conveys our message: „We are all connected”.
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