The number of solid organ transplants fell dramatically around the world between 2019 and 2021, researches have found, highlighting the widespread impact of the Covid-19 pandemic on health services and patients.

Adote, a Brazilian foundation dedicated to sharing information about the organ donation and transplantation process, decided to raise awareness of this serious issue.

We've combined 8 different fonts – thus giving life to a brand new typeface: Donortype.

The 8 fonts represent 8 human organs; the new font – with its imperfectly combined, yet normal and functional fonts – artistically expresses the outcome of an organ donation.

The colour palette reflecting the natural colours of the human body.

We used the new Donortype font on Adote's communication materials.

The new Donortype font – with its imperfectly combined, yet normal and functional fonts – artistically expresses the outcome of an organ donation. The whole alphabet of the typeface with their different bits and pieces demonstrate all the survivors, whose lives were saved by the organ donation of others.

Each and every font is the result of a meticulous and individual design process. Some elements of the "base" fonts were left out, and replaced by another pieces taken from one of the 8 typefaces. The idea was to combine the characteristics of both fonts casting light on the new identity of the Donortype fonts. The colour palette was also carefully selected, reflecting the natural colours of the human body.

We created a website where anyone can download the Donortype font.

We used the typeface on outdoor and transit posters and in social media to communicate the importance of organ donation.

Our Donortype was uploaded onto all the important font archives and websites, and made available for free downloads – so when it's shared and used, this very special typeface could easily communicate the importance of organ donation.