Will, the first homeless person in the Metaverse, is a new kind of influencer, the first 3D influencer in the Metaverse. He is the voice of the street, the spokesperson for all the homeless people in the world. He delivered his message on many platforms: various metaverses as well as various social media platforms. Will was present in Decentraland, Sandbox, Minecraft, but also lived on Twitter, Instagram, YouTube.

Over the past few months, brands and investors have injected billions of dollars in virtual real estate. Virtual lands, houses, islands have gone for millions. Meanwhile, hundreds of thousands of people have no roof and live in the street. The Entourage charity is a social network of 150,000 people that strive to end homelessness. They wanted everyone to realize that before investing in virtual worlds, they should take care of the REAL world. So together, with the help of a committee of real homeless people, we created Will, the first homeless person in the Metaverse.

We wanted people who spend time and money in the Metaverse to realize that they should take care of the REAL world before investing in virtual worlds.

To do so, we created Will, the first homeless person in the Metaverse. Will is the first influencer in the Metaverse, and lives in various metaverses (Decentraland, Minecraft and Sandbox). He is the spokesperson for all the homeless people in the world, and via social media, has been delivering his message to the world.

He’s been talking to people on virtual platforms, as well as real people through interviews.

Our strategy was to convince people that they need to take care of our real world before investing time and money in virtual worlds. We wanted Will, the first homeless person in the Metaverse, to communicate directly in different Metaverses, but on social media as well. Will needed to exist on as many canals as possible.

As the French elections were coming up, we knew it was the perfect timing for Will to communicate with the presidential candidates, so they could finally her the voice of those who are often forgotten.

We created Will, the first homeless person in the Metaverse. Will adapted his shape to many Metaverses (Decentraland, Minecraft, Sandbox), to debate with as many people as possible, virtually. Will also delivered his message on various social media (Instagram, Facebook, LinkedIn, YouTube, Twitter), and in real life through interviews with real homeless people.

Will sent political messages and videos during the French elections. He highjacked conversations on Twitter, whenever people were promoting the Metaverse. He went and debated with many people in Metaverses.

The results were astonishing, with 960K impressions, 7,1M earned media and 850% increase in brand visibility, as well as articles in over a dozen countries in the world.