Film Craft > Production

THE LIFT

TBWA, Boulogne-Billancourt / WINAMAX / 2022

Awards:

Shortlisted Cannes Lions
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Film
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man's instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation.

The film concludes with the phrase "Anything for your mama" expressing the son's gratitude to his mother to whom he owes everything. Elvis and his song "If I can dream" were chosen to accompany this adventure. The song's slow, powerful rhythm accompanies the elevation of the lift and the King's lyrics support the meaning of the story.

Tell the jury anything relevant about the cinematography.

Everything looks and feels real – again, despite the fact that what is happening is clearly impossible! As such, our visual style is epic, visceral and beautifully photographic – using sweeping camera moves, and dolly tracking shots with more visceral handheld close-ups to create a story that zips along from start to finish, full of energy and dynamism. We combined several in-camera and post-production VFX to ensure that our visuals always feel believable and spectacularly cinematic. The sense of grandeur and decadence of our apartment block, and indeed the class of characters we meet, gradually shifts as we rise from floor to floor and this will be reflected in the style of architecture, colour palette and art direction of their specific corridors or apartments, and of course their wardrobe.

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