After the remarkable and unanimously acclaimed launch of the campaign "THE WORLD DESERVES WITNESSES" in January 21, more than 20 million views of the "Manifesto" clip, 500 million impressions of the operation’s various items of content, the legendary German manufacturer of cameras unveils a second chapter.

Remaining true to the initial approach of designing a campaign solely from existing images, Leica continue to give full meaning to photography and highlight the singular look of all those who use their Leica camera to document the beauty, the poetic and the unusual in our world.

This campaign aims to emphasise the value of a unique way of viewing the world. Seeing these precious fragments of time through a lens and the eye of the photographer is unique and irreplaceable.

To preserve all the integrity and sincerity of these visual witnesses, this campaign is composed exclusively of existing photographs. No photo has been retouched or altered.