Film Craft > Production

THE LIFT

TBWA, Boulogne-Billancourt / WINAMAX / 2022

Awards:

Shortlisted Cannes Lions
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Film
Demo Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

After winning an online sports bet, a son generously gives his mother a first-class plane ride to a heavenly destination. At the young man's instigation, the lift that was supposed to take her back to the ground floor gets out of control and takes off on an epic journey that is as hilarious as it is spectacular, through every floor of the building. The whole thing causes quite a bit of damage along the way, which adds to the epic nature of the situation.

The film concludes with the phrase "Anything for your mama" expressing the son's gratitude to his mother to whom he owes everything. Elvis and his song "If I can dream" were chosen to accompany this adventure. The song's slow, powerful rhythm accompanies the elevation of the lift and the King's lyrics support the meaning of the story.

Tell the jury anything relevant about the direction. Do not name the director.

Ideas this fun and creative are rare. It was important that the visuals and acting performances were perfect. This meant working closely with our cast and shooting as much as possible in real life rather than relying on CGI. We employed a combination of in-camera and post-production Visual FX in order to give this epic, surreal idea the spectacular visual scale it deserves.

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