Outdoor > Digital Screens

FEARLESS NIGHT

TBWA, Boulogne-Billancourt / HANDSAWAY / 2022

Awards:

Shortlisted Cannes Lions
CampaignCampaign(opens in a new tab)
Presentation Image

Overview

Credits

Overview

Tell the jury about the animated component of the work.

The idea was really simple: using existing digital billboard as light sources in order to make the streets safer after dark. We showed a bright white image, along the charity’s message and logo.

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