This campaign is relevant for media as it has lived and relied on many media platforms, including various Metaverses. Will, our spokesperson for all the homeless people in the world has delivered his message on YouTube, Instagram, Twitter, LinkedIn, but also Decentraland, Sandbox, Minecraft. He has talked with virtual people as well as real people through interactive interviews that were displayed on many platforms. This campaign is truly innovative and 360.

Over the past few months, brands and investors have injected billions of dollars in virtual real estate. Virtual lands, houses, islands have gone for millions! A man recently paid 450,000$ dollars just to be the neighbor of Snoop Dog in the Metaverse…

Meanwhile, hundreds of thousands of people don’t even have a real roof to sleep under.

The Entourage charity, which aims to end homelessness for good, wanted everyone to realize that before investing in virtual worlds, they should take care of our REAL world. Their objective was for their cause to be known by as many people as possible.

The Entourage charity wanted people who spend time and money in the Metaverse to realize that they should take care of the REAL world before investing in virtual worlds.

To do so, with the help of a committee of real homeless people, they created Will, the first homeless person in the Metaverse. Will lives in various metaverses (Decentraland, Minecraft and Sandbox) and is the spokesperson for ALL the homeless people in the world.

He’s been delivering his message on many platforms (real and virtual), and many people have joined his battle since.

Our strategy was to convince people that they need to take care of our real world before investing time and money in virtual worlds. We wanted Will, the first homeless person in the Metaverse, to communicate directly in different Metaverses, but on social media as well.

As the French elections were coming up, we knew it was the perfect timing for Will to communicate with the presidential candidates, so they could finally hear the voice of those who are often forgotten.

We created Will, the first homeless person in the Metaverse. Will adapted his shape to many Metaverses (Decentraland, Minecraft, Sandbox), to debate with as many people as possible, virtually. Will also delivered his message on various social media (Instagram, Facebook, LinkedIn, YouTube, Twitter), and in real life through interviews with real homeless people.

Will sent political messages and videos during the French elections. He highjacked conversations on Twitter, whenever people were promoting the Metaverse. He went and debated with many people in Metaverses.

The results were astonishing, with 960K impressions, 7,1M earned media and 850% increase in brand visibility, as well as articles in over a dozen countries in the world.