Cannes Lions

ARIEL LIQUID

PONTO DE CRIAÇÃO, Sao Paulo / PROCTER & GAMBLE / 2010

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Overview

Entries

Credits

Overview

Execution

The solution was to create an ad that spoke about the product and showed its washing power at the same time.

Outcome

40,000 ad/samplings distributed with a new way to wash clothes.

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2020, PROCTER & GAMBLE

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