Cannes Lions
ARIEL LIQUID
PONTO DE CRIAÇÃO, Sao Paulo / PROCTER & GAMBLE / 2010
Overview
Entries
Credits
Overview
Execution
The solution was to create an ad that spoke about the product and showed its washing power at the same time.
Outcome
40,000 ad/samplings distributed with a new way to wash clothes.
Similar Campaigns
12 items
