Cannes Lions

ARIEL LIQUID

PONTO DE CRIAÇÃO, Sao Paulo / PROCTER & GAMBLE / 2010

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The solution was to create an ad that spoke about the product and showed its washing power at the same time.

Outcome

40,000 ad/samplings distributed with a new way to wash clothes.

Similar Campaigns

12 items

1 Eurobest Award
A HARD PILL TO SWALLOW

ÅKESTAM HOLST, Stockholm

A HARD PILL TO SWALLOW

2021, APOTEK HJARTAT

(opens in a new tab)