JBR Beach Mall is a popular area frequented by expats and locals and hosts one of the largest digital screens in UAE. We placed interactive selfie booths where people were invited to take a selfie. These selfies were instantly uploaded on the digital screen to form the United Selfies Flag. To give everyone a chance to be part of this flag, we ran a campaign on all Emirates NBD platforms inviting people to take a selfie and sharing it via the hashtag #largestselfieflag.

In just one week, over 25,000 participation from online and social took part in this activation.

(Source: Supplier Data)

The hashtag #LargestSelfieFlag was trending the first week when the competition kicked off. Overall 65,000 people engaged with the digital flag over the national day weekend. (Source: Agency Estimates)