Carrefour created the first website open only from 1 to 5 am. Here, parents that were still awake could download discounts on many products for their children. To award those who were still awake at the most absurd hours, the discounts were greater during the middle of the night.

We created a dedicated website, open only from 1 to 5 am, where parents could easily download discounts for children products.

Since the beginning, media and blogs spoke about our initiative. In one month, 245.000 parents visited our website and downloaded 6.680 discounts.