Cannes Lions
#CASHTAG
KIROWSKI ISOBAR, Budapest / T MOBILE / 2014
Overview
Entries
Credits
Overview
Execution
During these music festivals we introduced a new currency called: #Cashtag.
People could buy drinks design and useful products with their Instagram pictures and in the same time we linked all the pictures to Hungarian Telekom.
Outcome
More than 9% of the festival goers participated and thousands of transactions were made.
It is still considered as the most successful Instagram campaign in Hungary.
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