Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / COCA-COLA / 2009
Overview
Entries
Credits
Description
Bring to the digital world all the experience and value of having a delicious bottle of Coke in your hand.
Execution
We develop a playful game called Magic Coke Bottle that answers all your questions about life, love and everything else. The Magic Coke Bottle always answers with the positivity associated with Coke. And of course it uses the delicious caramel liquid so you can’t help craving a Coke by the time you’re through.
The whole experience represents having a Coke in the real world, now presented in the digital space. You can interact with the bottle by shaking it, you can even pop the cap and surprise yourself with the splash of the delicious Coke liquid.
Now you can carry all the values of Coke in your iPhone.
Outcome
Over 140,000 downloads in the first two weeks after launch. By 1 March 2009 it had over 400,000 downloads. The application reached "The Top 10" in 5 different markets (including Japan and Italy) through the iTunes Store. The Magic Coke Bottle really was magic.
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