The campaign attracted a lot of people to the store and it was even possible to generate direct sales. People were very enthusiastic with the poster contest mechanic. The increase of customers in stores during this campaign was of 18.75%. Sales objective was 170 DAV-X1, but the total amount of unities sold was 410 during October and December (campaign run period), and sales increased 141%.

Furthermore, 87% of the persons that had the DAV-X1 experience at the store classified the product as excellent.