Cannes Lions

Eatkarus

JUNG VON MATT, Hamburg / EDEKA / 2018

Film
Supporting Images
1 of 0 items

Overview

Entries

Credits

Overview

Description

We created a fictional little world in which everyone is extremely globated. This creative stylistic device reefers to the current demographic situation in western civilizations. The protagonist of the film breaks free of the damaging patterns and turns to a healthy nutrition.

Execution

The campaign was rolled out on a national level. The online film was supported by several Social Media Ideas and featured by the branch typical media as sell as national media.

Outcome

44 Mio. contacts on social media within the first eight days and 4 Mio. Views on YouTube speak for themselves. Nonetheless the movie started a vivid conversation about healthy nutrition within the online community. As a result of that national media featured the topic and increased our impact once again.

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12 items

1 Eurobest Award
Super Marc

EDEKA ZENTRALE AG & CO. KG, Hamburg

Super Marc

2021, EDEKA

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