Cannes Lions

FILIPINO-PORTUGUESE BRAISED OXTAIL POUTINE

OGILVY & MATHER, Toronto / IBM / 2015

Presentation Image
Supporting Images
Supporting Images

Overview

Entries

Credits

Overview

Execution

Using the population and restaurant data of Canadian cities, we had Watson create never-before-seen poutine recipes. Then we created this poster series to feature some of the reinvented recipes.

Outcome

By reinventing the traditional Canadian poutine (french fries, cheese curds and gravy), we were able to express the creative potential of cognitive computing in a uniquely Canadian way.

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