Cannes Lions

Hey Mom

SWIFT, Portland / GOOGLE / 2020

Film

Overview

Entries

Credits

Overview

Execution

We see a series of vignettes of children in compromising situations who are all in need of assistance from their mothers. Some need physical help while other children need help answering some of life's big questions.

In every scene the child asks "Hey Mom..." In the final scene we see an exhausted mother sitting on her couch after a long day of answering a barrage of questions. We hear a child in another room ask her a difficult question. The mother repeats the child's question to her Google assistant by asking "Hey Google..." and she confidently relays the answer back to her inquisitive kid. Help has finally arrived.

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