A 60 strong choir performs the sounds of the new Honda Civic as it goes through a range of driving scenarios.Every single sound we hear comes from the choir and not the car itself.

We launched with a 2 minute TV ad performed by a 60 strong choir.

Press ads were then launched which complimented the TV message.All communications led to a Civic microsite we created where customers could book test drives in a radically different way, on line with the absolute minimum of fuss, as well as exploring the car in more detail.The performance was turned into a podcast, downloadable from our website or from the itunes website, a world first for a TV advert.And we are planning an amazing live performance at the London motor show.