With Spotify we created Emerge: a music discovery platform fuelled by HP.

The difference between the social and streaming data of bands helped us discover unidentified talent like '7bit hero', an indie ‘bitpop’ band who are experimenting with combining video games, concert visuals and audience interaction.

Through digital content we gave 7bit Hero a voice and told their story. Then we amplified it through HP’s owned platforms as well as cinema, digital outdoor screens, Gizmodo, YouTube, and of course Facebook, Twitter and Millennial favourite Instagram, all underpinned with a rigorous always-on social measurement and optimisation strategy.

Consideration for HP amongst 18-34s increased by 26%, and preference is up 14%.

More than 11,000 hours of music of undiscovered talent was listened to and 218,000 votes cast.

But 7bit Hero was just the one of HP’s Next Generation story. Together with Game designers Love Shack, and Simon Griffiths entrepreneur their stories ramped up more than 8 million video views.