Frooti is India’s oldest and iconic Mango-drink. Famous for doing summery films with mango shots cut to the 25 year old famous ‘Mango-Frooti, Fresh-'n'-juicy’ jingle.

Every Indian has been a Frooti loyalist as a Kid. But when they grow-up, they tend to feel a bit squeamish about holding, sipping a tetra-pak drink and associating with it.

This film was done to re-position Frooti and appeal to the grown-ups. It is irreverent and unlike anything else ever done on the brand. Culturally for India, it's a moment akin to Nike or Coke doing a repositioning exercise in the West.