Cannes Lions
TOUCH_ME WUNDERMAN, Lisbon / MICROSOFT / 2007
Overview
Entries
Credits
Outcome
Microsoft sent out 5700 mailing peices in two waves. In one month, 940 unique visitiors accessed the site and they achieved 1910 page views. 870 of them with were from the direct access to the URL used in the mailing, which means a response rate of 16%.
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