Design a memorable business card to promote Apple Box Photography's services to the advertising and magazine industry.

So we incorporated the one thing people love to look at and display: pictures of themselves. To execute the idea, Apple Box photographers were sent to advertising and magazine industry events to mingle with potential clients. Each photographer was given an instant camera and a card with his/her name on it. The photographers asked subjects to hold up the name card. Pictures were taken and personalized Apple Box business card were produced on the spot.

The novelty of the insta-business card got people asking for their own personalized Apple Box card at events. The card found a place in the front of wallets and office desks, which increased interest in the photography services of Apple Box and resulted to more client leads.