The tone of the campaign is thoroughly humorous, with the Simpsons subjecting New Renault Kangoo to a real “torture test” to highlight the car’s feature qualities. Homer, Marge, Bart, Lisa, Maggie and grandfather Abraham Simpson leave Springfield and appear in the “real” world. They put New Kangoo through its paces, testing the vehicle’s main qualities. Even more practical and comfortable, New Renault Kangoo embodies the best in family cars. Pairing it with the irreverent Simpsons brand, shows Renault’s desire to adopt a unique, off-beat tone while remaining faithful to its core values: human, reliable and enthusiastic.