Cannes Lions

Rise the mic

LEO BURNETT, Bogota / ABINBEV / 2021

Film

Overview

Entries

Credits

Overview

Execution

We worked with the best urban music producer in the country and also joined with 9 of the most important independent artists in Colombia. We talked about Budx Records and how we were going to hack the industry of music to gave more chances to new independent artists and they just loved it and right in that moment they commit with this movement and partner with us to create a song that is our Budx Records manifest. Finally we created this video clip and use a song, real music to make more independent artist joined us.

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