Cannes Lions

Smoother Journey

BLUE HIVE, Sao Paulo / FORD / 2016

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG
1 of 0 items

Overview

Entries

Credits

Overview

Description

Truck drivers spend hours - sometimes days - on the road. But in Brazil, the poor conditions of the highways are a major problem for anyone who drives a truck.

To become more competitive and in line with the truck driver’s wishes, Ford launched Torqshift, the line of trucks with automated gear shifting. This new option of gear shifting turns the trucker’s journey much more smoother.

Similar Campaigns

12 items

#FinishStrong

CIVIC ENTERTAINMENT GROUP, New york

#FinishStrong

2021, FORD

(opens in a new tab)