Cannes Lions
BLUE HIVE, Sao Paulo / FORD / 2016
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Truck drivers spend hours - sometimes days - on the road. But in Brazil, the poor conditions of the highways are a major problem for anyone who drives a truck.
To become more competitive and in line with the truck driver’s wishes, Ford launched Torqshift, the line of trucks with automated gear shifting. This new option of gear shifting turns the trucker’s journey much more smoother.
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