Cannes Lions

SPONSORSHIP OF BLUE MOUNTAIN ARTS

CHEIL COMMUNICATIONS, Seoul / SAMSUNG / 2001

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To increase the brand awareness of Samsung Electronics' products during the seasonal period, creating buzz effect among online users by sponsoring the Interactive Cardmaker category on the No.1 E-card site - Blue Mountain Arts site (www.bluemountain.com). The banner was created to lead traffic to the Interactive Cardmaker site, which Samsung Electronics was sponsoring as well as to enhance the Samsung Electronics brand image.

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