Challenge: The Telco sector in Hungary is very dense and price competition seems to be the only way to gain new customers which is what Telco ads communicate. So the question was what can Hungarian Telekom, as the leading player of the category do in such a position instead of offering even more cheaper deals.

Hungarian Telekom believes that „Your mobile bridges the distance if you are far, but keeps you apart when you are close”. That’s why we wanted to draw people’s attention to responsible usage of smartphones on Valentine’s Day.

We spotted couples with a candid camera using their mobiles while having a romantic dinner, and we asked the waiter to continuously disturb them with irrelevant notifications (imitating the way a mobile phone acts).

First, the couples just found the waiter weird, later they were quite irritated, and at the end almost all of them sent the waiter away and asked him to leave them alone during the dinner. And this was the point we wanted to make – to dramatize our message: switch off your mobile phone when you spend some quality time with your loved ones.

We spotted couples using their mobiles while having a romantic dinner, and we asked the waiter to continuously disturb them with irrelevant notifications (imitating the way a mobile phone acts).

First, the couples just found the waiter weird, later they were quite irritated, and at the end, almost all of them sent the waiter away and asked him to leave them alone during the dinner. And this was the point we wanted to achieve – to dramatize our message: switch off your mobile phone when you spend some quality time with your loved ones.

We recorded the happenings with a candid camera and published the film in Telekom’s and an influencer’s social channels (YouTube, Facebook, Influencer: Tibor Kasza).