IKEA wanted to strengthen its brand connection with Norwegian customers and showcase its commitment to improving their everyday lives. May 17th was an ideal opportunity to find a way IKEA could belong and take part in the national holiday.

On the morning of Norway's National Day, we unveiled our giant lint roller billboard in the heart of Oslo. As Norwegians walked by, dressed in their finest bunads, The BÄSTIS Billboard was there to keep them lint-free. Our sticky board got to be a part of the Norwegian celebration whilst showing IKEA's commitment to improving everyday life in a fun and unexpected way.

By transforming our iconic lint roller into a larger-than-life billboard, we addressed a common issue Norwegians faced: keeping their cherished bunads and suits lint-free. This clever twist combined an IKEA staple product with a local cultural need, showcasing our dedication to understanding and enhancing our customers' daily experiences. The BÄSTIS Billboard became a charming and relatable way to connect with our audience on a day thousands of brands compete for attention.

This was a one-placement, one-day billboard - unveiled on the morning of May 17th. The board was placed in the heart of Oslo, at one of its most popular railway stations. The interaction with the board was filmed and put up on social media the next day. The post became the most popular post of the year, boosting engagement with IKEA on social media, and giving everyone who missed the billboard the chance to enjoy the idea online.

Not only did IKEA manage to stand out with a brand message during a national holiday, but going online with the BÄSTIS Billboard idea the next day, IKEA got tons of likes and shares, making it their top post of the year so far. People loved it because it was fun, relatable, and solved a real-life problem. It showed that IKEA gets what matters to their customers, hopefully resulting in even stronger brand love and loyalty.

We also rolled off 0,73kg of lint.