The objective of this banner is to reinforce the preference for Xbox 360 by highlighting its unique product feature, multiplayer gaming on Xbox LIVE, the online service for Xbox 360. We therefore literally replicate the user experience online by creating a multi-player banner in which users could actually play with their friends so that they could experience the intensity and excitement of multiplayer gaming first hand. With the immaculate combination of technology and creativity, the superb results were achieved with click through rate as high as 61.42%.