Outdoor > Posters: Sectors
VMLY&R SOUTH AFRICA, Johannesburg / CANCER DOJO / 2021
Overview
Credits
Cultural / Context information for the jury
When facing cancer, most patients are rendered helpless, at the mercy of this debilitating disease, and are unable to play a role in their own healing.
Cancer Dojo, a cancer support organisation, wants to change this. Cancer Dojo pioneers the use of a creative visual methodology called Psychoneuroimmunology – the effect of the mind on health & resistance to disease.
“Psychoneuroimmunology-based intervention has proven to increase immune markers and quality of life.” – Clinical Trial on Acute Lymphoblastic Leukaemia Patients
We merged the ancient Buddhist meditative practice of sand mandalas with the science of Psychoneuroimmunology to create a tool that helps cancer patients visualise their healing.
Is the poster / billboard larger or smaller than a 6 sheet poster
Smaller. The posters are A2, which is 420mm (w) x 594mm (h)
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