BOS Ice Tea is a locally-made, organic, and natural product - made with wild-grown South African rooibos. It is a local crop that is dependent on the health and work of one important living creature; the bee. Bees pollinate the rooibos crops and give life to BOS Ice Tea’s main ingredient. It’s an ingredient that’s not only good for people, but bees too. It gives bees the energy, hydration and nutrition - all natural properties of the delicious rooibos plant.

BOS looked to their ingredient, and vibrant packaging, when thinking of how to help reduce the declining bee populations. It was a natural fit. An organic, natural ice tea giving new life to the miracle worker that keeps their main ingredient growing - served on a UV flower that attracted bees to a spot of tea that re-energised them to continue a journey of mutual sustainability.

We created 3 bespoke boxes for 3 of our most popular flavours. The design was inspired by local flora as well as the way bees see the world. The printing technique replicated the way actual flowers look to a bee, with bright and vibrant colours, along with specially coated UV inks to create a bullseye to attract and guide a little bee.

The packs contained all the instructions and educational information needed. Each flower easily popped out of the carrier pack as a perforation, and contained a small debossed indent which held the perfect little “spot of tea”.