Film > TV / Cinema Film: Sectors
THE SINGULARITY
SQUARESPACE, New York / SQUARESPACE / 2023
Awards:
Overview
Credits
OVERVIEW
Write a short summary of what happens in the film
Squarespace is a website that makes websites.This realization sends actor Adam Driver on an epic journey to the fraying edges of reality, where he spawns multiple versions of himself and ultimately triggers “The Singularity” — the end of our physical reality and the beginning of something new.
Background:
Squarespace is a technology platform that makes it easy to build a website or online store. For the 2023 Super Bowl, our brief was to create a standout advertising moment on and around the game to drive brand recognition, comprehension and conversation, all while showcasing our elevated aesthetic point of view.
Describe the Impact:
The work generated over 200 million media impressions and drove over 250,000 visits to squarespace.com on Super Bowl Sunday. It also created a massive swell of activity on social media, leading to Adam Driver trending on Twitter and the campaign line “a website that makes websites” becoming a meme.
Is there any cultural context that would help the jury understand how this work was perceived by people in the country where it ran?
In popular culture, “the singularity” refers to a hypothetical future where technology advances faster than the human mind can keep up with it.
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