Squarespace exists to help entrepreneurs. So we didn’t make ads about ourselves, we launched businesses. John Malkovich is making his next move in life from Actor to Fashion Designer. Instead of paying a celebrity for a fleeting ad campaign, we partnered with John Malkovich to launch his new business on Squarespace. At the start of a brand new year we set out to inspire people and provide the platform to make a new venture a success. Launching ‘Make Your Next Move,’ a platform for entrepreneurs to pursue their passions.

‘Make Your Next Move’ launched with the ‘John’s Journey’ film, breaking globally online. The true-to-life cinematic portrait of John Malkovich making his next move from Actor to Fashion Designer in Paris. This launched John’s new online business - JohnMalkovoch.com as he received an integrated campaign, TV, Online Films, Social, PR, Editorial, OOH, Podcasts all driving people to John Malkovich.com. Bespoke content was tailored across all platforms, from 3 minute VOD placements, 30s TV commercials, to hyper targeted social. Created to earn media in the fashion editorial world and establish John as a designer. Two Super Bowl commercials amplified the partnership on the world’s biggest stage. Simultaneously promoting ‘Make Your Next Move’ and JohnMalkovich.com to 130 million people. We expanded with more partnerships with influencers across industries. Custom sites, along with John’s, became templates for new entrepreneurs to use. Inspiring millions and giving them the platform to pursue their dreams.

Squarespace is an all-in-one web publishing platform that exists to help entrepreneurs put their ideas out into the world. Squarespace democratizes access to a professional web presence, so anyone can turn an idea into a respected, legitimate endeavor. To live this purpose, at the start of a brand new year we re-imagined our marketing model entirely. Instead of paying for fleeting ad campaigns, we set out to create mutually beneficial partnerships with influential entrepreneurs that would generate ongoing value. By launching real new businesses on the Squarespace web platform.

Squarespace exists to help entrepreneurs. So we didn’t make ads about ourselves. We launched businesses.

Instead of paying a celebrity for a fleeting ad campaign, we partnered with John Malkovich to launch his new business on Squarespace. A mutually beneficial partnership and platform that would generate ongoing value for both. Launching ‘Make Your Next Move’ inspired over one hundred thousand new entrepreneurs to pursue their passions and resulted in Malkovich selling out of his F/W collections completely and proving the power of the Squarespace platform.

To launch the ‘Make Your Next Move’ initiative, Squarespace partnered with John Malkovich to tell his inspiring true-to-life story of making his next move at 63, from Actor to Fashion Designer. And then to launch his new menswear business on Squarespace - John Malkovich.com. The initiative was not an ad campaign but a mutually beneficial partnership that would promote John’s new business and seamlessly prove the power of the Squarespace web platform. Instead of traditional celebrity talent fees for an ad campaign, John received an integrated campaign promoting his new business on Squarespace. Achieving scale for Squarespace and John far beyond a traditional media buy. Then John’s online store a became a web template for other entrepreneurs to use and start their own venture on Squarespace.

Squarespace is an all-in-one web publishing platform that exists to help entrepreneurs put their ideas out into the world. Squarespace democratizes access to a professional web presence, so anyone can turn an idea into a respected, legitimate endeavor. To live this purpose, at the start of a brand new year we re-imagined our marketing model entirely. Instead of paying for fleeting ad campaigns, we set out to create mutually beneficial partnerships with influential entrepreneurs that would generate ongoing value. By launching real new businesses on the Squarespace web platform.