We take the viewer through a journey of real life album covers of bands that all share the same name: Atlas. In a series of quick cuts we are treated to living artwork that is strange, hip, obscure and historically relevant. Ending with the awesome metal band… Atlas. There are 132 bands named Atlas.

This campaign was truly localized for each city in targeted countries. Each bespoke piece of creative highlighted an industry or business that was not only specific to that location and culture, but was oversaturated.

Casting for Atlas presented a unique challenge. We imagined 12 bands and album covers and casted unique talent across the UK and Ukraine based on these concepts. Each talent had to match a style and backstory as per the band or genre they belonged to – as well as have a unique and memorable look.