The app «A touch of history» turns your smartphone into the interface of historical figures. You’ll be able to swipe and interact through the imagined phones of Mexican painter Frida Kahlo, German scientist Albert Ein-stein, Italian discoverer Marco Polo or Swiss Industrialist Alfred Escher and therefore discover their history.

Within the app, you can dive into the smartphone of four characters: Albert Einstein, Frida Kahlo, Marco Polo and Alfred Escher. You can admire pictures in the gallery, read how they interact with friends and colleagues in their chats and social media profiles, listen to their playlists. The valuable effect comes in with the gamifica-tion. To unlock more content, every player needs to answer security questions about the character. The an-swers to the questions are spread throughout the smartphone. Through this treasure hunt, users start to learn about history in a much broader sense and in an innovative and playful way. The app was developed in col-laboration with the University of teacher education in Zug, Switzerland and it’s entertaining content is com-pletely based extensive historical data.

The result is the best a brand can achieve: The app is now an official part of the curriculum. It is being expand-ed to include further subjects, reinforcing Samsung’s commitment to education over the long term. And thou-sands of students experience knowledge in a new way.

The Samsung Education App “A Touch of history” is based on extensive historical data ranging back to the 13th century, which is adapted to the modern digital content like chats, social media and playlists that is relevant to the target group of today. All data about the historical persons have been transformed into a wonderful and entertaining educational user journey.

Turning a common enemy of teachers, the smartphone, into a valuable asset and therefore enhance the learn-ing effect with an immersive mobile experience.

Smartphones have changed the way we interact on a daily basis… and yet, schools all over the world are struggling with pupils more focused on their group chats rather than on what’s in front of them. As a brand, Samsung always wants to provide the world with meaningful solutions and therefore partnered with the uni-versity of teacher education in Zug, Switzerland to help teachers and children find common ground in the classroom and infuse new joy into one of the most relevant school subjects: history.