Digital Craft > Function

A TOUCH OF HISTORY

JUNG VON MATT/LIMMAT, Zurich / SAMSUNG / 2018

Awards:

Shortlisted Cannes Lions
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Demo Film
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Overview

Credits

Overview

CampaignDescription

The app «A touch of history» turns your smartphone into the interface of historical figures. You’ll be able to swipe and interact through the imagined phones of Mexican painter Frida Kahlo, German scientist Albert Ein-stein, Italian discoverer Marco Polo or Swiss Industrialist Alfred Escher and therefore discover their history. "A Touch of history” changes the way we teach history by using the best of what today’s mobile technology and digital content have to offer and creating a completely new experience for young students. The user journey, the integration of data, the thought-out interface – all contribute to the app's digital craft.

Execution

Within the app, you can dive into the smartphone of four characters: Albert Einstein, Frida Kahlo, Marco Polo and Alfred Escher. You can admire pictures in the gallery, read how they interact with friends and colleagues in their chats and social media profiles, listen to their playlists. The valuable effect comes in with the gamification. To unlock more content, every player needs to answer security questions about the character. The answers to the questions are spread throughout the smartphone. Through this treasure hunt, users start to learn about history in a much broader sense and in an innovative and playful way. The app was developed in collaboration with the University of teacher education in Zug, Switzerland and it’s entertaining content is completely based extensive historical data.

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