A new and uniform image concept was created for the newspaper. Nothing was left untouched, creating a totally new experience with Switzerland`s most popular newspaper. The layout was changed, the font was updated, a new image concept was developed and fresh icons were designed for each section.

The new Samsung Galaxy S8 should be perceived as a new iconic design on the iPhone-dominated Swiss market. But how can you communicate to the entire population at once that Samsung is revolutionising the market with innovative design? 

For that, the design of something that all Swiss people hold in their hands every day was radically changed: their beloved “20min” newspaper.